The mortgage CRM where your contacts stay yours.
Every contact, phone, and note is encrypted on your device before it leaves. Even we can't read your book of business. Built for mortgage loan officers who treat broker relationships like gold.
No credit card · iOS only · US mortgage professionals
See it in action
Three taps. One smarter call session.
The queue ranks everyone. You tap. iOS dials. You log the outcome. That's the loop.
Queue
12 calls
Sarah M.
Apex · $14M
12d
Marcus C.
Skyline · $12M
9d
Priya P.
NorthStar · $11M
5d
David R.
Pinnacle · $9M
4d
Jessica T.
Vanguard · $8M
—
See your queue
Ranked by NonQM × days overdue × list
Calling 3 / 12
● Live
Priya Patel
NorthStar Capital
(555) 010-1003
Make the call
iOS dialer opens. Timer runs.
Disposition
How did the call go?
Follow-up
Log the outcome
Pick result. Set follow-up. Move on.
The problem
Every other CRM treats your contacts like their inventory.
Your CRM owns your data
Salesforce, HubSpot, Whiteboard — they all read your contacts in plaintext on their servers. Their employees can. Their breaches expose them. Their subpoenas hand them over.
Switch firms, lose your book
Most mortgage CRMs are licensed by your employer. The day you leave, the book you spent years building stays with them. It's their data — that's the contract.
AI training without consent
New default in 2025: your data may train someone's model. Pricing pages bury it. Click-through ToS makes it legal. Your broker relationships become training data.
What makes us different
Zero-knowledge encryption.
Every contact name, phone, email, and note is encrypted on your device with a key only you hold. We store the ciphertext. Even our own engineers cannot read your data. If we get breached, attackers get useless encrypted blobs. If we get a subpoena, we hand over encrypted blobs.
Same architecture as Signal, Bitwarden, ProtonMail. New to mortgage CRM.
Read the technical deep diveEvery plan includes
Every feature. On every plan.
The only difference between Basic, Pro, and Premium is how many contacts you can store. No feature paywalls. No upgrade tax for the basics.
Smart Call Queue
Auto-ranks contacts by NonQM production, days since last call, and list membership. Tells you who to call next.
Disposition Tracking
After each call: pick outcome, set follow-up. Build a complete call history without thinking about it.
End-to-End Encryption
AES-256 on your device. We never see plaintext. Lock-box recovery via a 16-character key.
Import & Export
CSV / Excel import (encrypted on the way in). Export anytime — your data, your call.
Follow-Up Reminders
Schedule a follow-up at the end of every call. iOS notifications fire when it's time.
Face ID Biometric Lock
App locks after inactivity. Face ID or passcode required to unlock. Optional but recommended.
How it works
Set up in under 5 minutes.
Install
Download from the Apple App Store. Create an account in 30 seconds. No card required.
Import contacts
Upload your CSV / Excel list of brokers. Encrypted on your device before it ever hits our servers.
Start calling
The queue ranks who to call. Log outcomes as you go. Build a clean call history that's actually useful.
Pricing
Annual plans. No feature paywalls.
Pick by contact volume. Try every feature free for 60 days first.
Pro
Established LOs with active referral networks.
All plans include a 60-day free trial. No credit card required to start.
Try PulseApp free for 60 days.
Every feature unlocked. No credit card. No commitment. Cancel by deleting the app.
App Store link activates once Apple Developer approval lands. iOS only.